SERVICES
Creative strategies for people who do good work
Whether you or your team need a fresh brand identity, powerful marketing, or a user-friendly website, I’d love to help.
Internal Brand Alignment
Brand + Marketing Strategy
Design + Brand Identity
Website Design + Development
Publications + Reports
Pitch Decks + Presentations
01.
Internal Brand Alignment
Before design begins, someone should ask the harder questions. What do you stand for? Where do you disagree? What does this brand need to do? A discovery workshop creates the space to work through those questions together, ensuring that what gets built reflects the whole organisation, not just the loudest voice.
Brand strategy workshops
Marketing strategy: qualitative research and focus groups
02.
Brand Strategy
A strong brand strategy is critical so as to understand how to differentiate from your competition and connect with your audience. When brand strategy is done well, it will have the intelligence to inform more powerful design and foster a stronger emotional connection with your audience.
Brand narrative alignment
Brand mission, vision and values
Business/brand naming
03.
Words + Storytelling
Sometimes talking about the work we do can be confusing. Even with today’s AI copywriting tools, it can be hard to know what words will connect with your audience. By having a consistent, repeatable set of messages in an authentic tone of voice, you can reinforce your brand’s message; increasing engagement and loyalty.
Topline messaging
Taglines
Website copy
Pitch and presentation wordflow
04.
Visual Identity Design
Identity Design is a visual language that reflects the brand's personality, values, and offerings. It includes logo design, color palette, typography, and imagery style. A well-crafted visual identity can delightfully communicate your brand and make it instantly recognisable; distinguishing you from competitors.
Logo design
Visual identity
Style Guides for in-house use
Template Systems
05.
Website Design + Development
A digital ‘home’ for your business is non-negotiable in today’s world — a place where you can communicate the unique value you offer, receive enquiries and link to your marketing and communications through social media. Today’s user-friendly platforms, such as Squarespace, mean it’s never been easier to maintain your brand’s website and connect with your audience.
Squarespace, Wordpress, Webflow or Wix
SEO strategy and setup
UI Design
Website Development
06.
Presentations, Pitch Decks and Reports
At some point, every successful business will rely on a critical presentation or document to win clients and customers, or influence their audience. Good documents rely on three things: economy when it comes to content, laser-sharp copy and elegant design.
Storytelling
Copywriting
Slide design
Annual Reports
Impact Reports
Latest Projects