Introducing Brand Tone: the Style Guide's newest member

Modern businesses participating on social media platforms such as Instagram face a challenge with the amount of content they need to create, and traditional brand guidelines can restrict this process. Enter ‘Brand Tone’ a new construct, imperative to any brand toolkit, that can help content creators be flexible and creative and pump out on-point content that brings their brand to life.

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Behind-the-scenes: Amadeus Brand

There's a reason why tradespeople have a poor reputation for work on their own houses. There's always more to be done to meet and exceed the needs of your clients. Working on your own 'shop' always gets shuffled to the back of the pile. Amadeus Brand was no different, and after a slow start to the project we repositioned the business to align more carefully with our desired target market.

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Behind-the-scenes: Girl on a Mission

An old friend reached out to me in late March to develop a brand for her multi-level marketing business. What a great project! Girl on a Mission connects like minded women with a passion for health and wellbeing, with Erin mentoring them to achieve health and business goals alike. The result has been spectacular, with enquiry strong and Erin welcoming many new members to her team since the brand and site went live. 

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How content marketing improved my business by 100%*

After a quieter-than-normal period in mid-2017, I took a long hard look at my marketing strategy and decided to give content marketing a go. I credit this with increasing my business revenue, but most importantly, the quality of the work I was able to secure. I run though my approach, and why I continue make it a core part of my marketing strategy.  

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Brandbox #5: Imagery

Imagery is an undeniably powerful branding element. It has the ability to set the scene and create emotion like no other. However, with great power should also come great care! In this article I run through different types of images, and how you can procure them, with special consideration given to how to successfully work with stock photography. 

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BrandBox #4: Type

Typography and brand identity are tightly woven together - it's the most high-touch brand element when you consider that so much of a brand’s communication is translated via the written word. In this article I explore a quick history of typography, and how to select the best fonts for your brand. 

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