How we branded an organisational change consultancy

Savi People is a team of organisational change experts that helps people and workplaces be happier, healthier and more productive.

I have a few favourite clients — people with whom I’ve been working with for years. Tina Daisley is one such person. Every call we have is a delight (and may traverse onto subjects weird and wonderful), and I am lucky to call such a great client, who allows me to do great work, a good friend.

After branding Tina’s consultancy in 2018, she returned four years down the track with some runs on the board, a team and a thriving business. It was time to rebrand from an individual consultant to a business entity.

I clapped my hands with joy when I took her call. This was going to be fun!

Brand strategy, visual identity and graphic design project for Savi People.

Doing a project with return clients is so enjoyable. It’s heartening to see that the work you once did has helped to grow the business in such a way that it needs a rebrand to reflect its new direction.

We kicked off with a strategy session; sense checking her current audience, goals and service lines. I immediately started visually compiling a list of cues to call upon, and the moodboard looked like this:

Brand moodboard for Savi People.

Tina was thrilled — and onwards we leapt into the rebrand process, which went like this:

Key message formation
Logo design
Visual identity suite: colour palette, typography and imagery style
Website Design + development, building a Squarespace site
Copywriting
Branded templates
Marketing colateral; and
Content creation for LinkedIn and scheduled blog posts

I loved where we landed with this. The colours particulary, vibrant and energetic and totally representative of Tina, yet an appropriate tone to converse with her largely corporate target market.

Client feedback

“Anyone with a business should engage a brand consultant, but Amadeus is more than that. Julia is a brand strategist and she created my visual brand; but it’s all the genius wrapped around it. She had a great understanding of my client base and the work I do, so was able to create not just a good-looking website, but also something that is helpful for clients, and is the base now for me to really grow the business with a strong, credible profile.

I was also a bit nervous that I knew all the answers, because I was more sure about what the business isn't, but I still couldn’t articulate it. But again, when I engaged Amadeus, that didn't matter. She worked her magic, listened to me, did her research and came back with exactly what I needed.”

Tina Daisley
Managing Director, Savi

Savi People