Neara
Neara is a digital platform that builds 3D interactive models of infrastructure networks (power networks) and assets (powerlines and other equipment), giving networks the ability to test-run real-world scenarios, assess current and future risk, and prioritise maintenance and disaster response in the event of bushfires and floods.
When we worked together, Neara had a number of Australian infrastructure companies on board, who were reporting great results. They were now looking to crack the US market. At the time, their comms were steeped in technical detail that made for difficult reading, and the copy and website needed softening to humanise the message of just how effective the software could be.
Working with their Head of Marketing, from New Jersey (made for many an interesting VC!), together we created and project managed an immense task, rewriting the copy and developing visual assets that could bring their platform to life and sell their solution into the highly competitive US market.
