Eastpoint Constructions
The Brief
Copywriting, Visual Identity Refresh & Website Design
To build a new website for Sydney Eastern Suburbs construction company Eastpoint Constructions.
The Approach
When business co-owner Lauren approached Amadeus Brand, she was clear that they needed a new website that better represented the calibre of work that the company undertakes. Eastpoint is a family-owned company with an impressive 40 year history of building homes in the coastal Eastern Suburbs of Sydney.
We kicked off with a strategy session where we discussed the company's unrivalled reputation and immediate business goals that the new branding and website would need to deliver upon. It was clear that the branding needed to communicate couple of key messages:
Their family-orientation: established by Kerry Adams in 1977 and, though he still remains involved, he's passed the business onto his daughter and son-in-law and business partner Luke Smith
A strong sense of integrity: known for a fastidious 'on-time and on-budget' approach, their many happy customers were constantly referring to this in their feedback
The quality of workmanship: Eastpoint boasts a network of reliable tradespeople, some of whom have been working with the company for over 20 years
Branding-wise, it was almost a situation of carte blanche. Though they had a basic website and logo, it became clear that the branding process would need to involve a photography shoot to capture their incredible builds. This would form the basis of their branding as we let the imagery speak for itself through their brand presence.
The Result
With team members Odette and Remy, we devised some incisive copy to communicate the brand on their website and captured a suite of beautifully shot imagery. From there, Amadeus built these elements out through the Squarespace website build and accompanying printed colateral such as business card and letterhead.
Lauren and her team were thrilled with the result, as were we! We can't wait to hear about the difference that refreshed branding and clear, concise messaging can make for Eastpoint Constructions.
