Smart, effective strategy is at the heart of everything we do; we provide practical expertise at every point to maximise your brand value.
The right foundation
Brand audit - Discovering, diagnosing and reviewing your current brand equity across all your brand touchpoints. The Competitive Landscape - Examining the environment that your business and brand needs to operate within.
Workshops - Gathering your key stakeholders around a table in an inclusive, collaborative environment to align on positioning, values, archetypes and visual brand preferences. Brand manifesto - Collating all of our strategic discoveries into one guiding document. Visual mood board - Translating your visual preferences into a compilation of imagery to guide brand development.
Brand naming - using the brand manifesto as a guide, create a list of naming options, which include availability of digital property assets, such as URL and Social Media account availability.Visual identity - conceptual design of logos, colour palettes, imagery style and typographical recommendations.
Imagery Procurement - collation of branded imagery, either by commissioned illustration or photoshoot, or via an extensive stock photography search. Copywriting - crafting the right messages in the most appropriate tone; positioning your business to win hearts and minds.Style Guide - pulling the new visual identity into a comprehensive document to enable beautiful and consistent brand application for in-house and external providers.
Printed collateral - rolling the new brand out across printed touchpoints: business cards, flyers, white papers etc. Digital Channels - extending the new brand across digital channels, including social media, email signatures and websites.
Website Design & Development
Squarespace - a firm favourite among Amadeus clients. It’s easy to set up, facilitates beautiful design and best of all - is simple to manage in-house (no more paying extra to make small changes). Wordpress - a great choice when your requirements are more complex, or you require integration with third-parties. With approximately 33% of the world’s websites built in Wordpress, it’s the smart choice across all industries. Drupal - best for complex, database-driven sites, or sites with advanced security requirements.