Ros Endicott is one of those people that you meet, and the word ‘radiant’ immediately comes to mind. Energetic, vivacious and savvy, she runs a premium Virtual Assistance service exclusively pitched at Chairs of Boards, Non-Executive Directors and other Independent Executives. With a long and distinguished career as an EA to CEOs of multinational companies, she’s collected a team of equally accomplished people around her to service this unique clientele with the type of support they so desperately require.


Ros approached me in need of a new website, and together - over a coffee and a lot of laughs on a stormy December morning - we ran a workshop session and thrashed out her brand positioning, attributes and essence to guide the look and feel and copywriting for her website.

By new year the copy was written, moodboard approved and the website well underway. Launched in early March 2019, Virtual Ros now has a sharp new home which encapsulates the energy and efficiency of Ros and her team just perfectly.



What a pleasure it was working with a fellow - and local - business mum. Thanks Ros for the opportunity!