Girl on a Mission


Erin McPherson was a stay-at-home mum with huge ambitions. She now leads and inspires a team of over 100 people who distribute the popular JuicePlus products, and has been instrumental in creating a network of like-minded girls (well, mainly girls) who inspire and encourage each other to achieve great things. A self-described health and fitness lover (she's completed countless Ironman, half-ironman and Olympic distance triathlons in her time) she has a contagious enthusiasm for people to live their best lives, and with this business, the track record to prove it. 

The brief

To create a brand and design and build a Squarespace website for 'Girl on a Mission' - a brand with a solid following that she'd established through Facebook and Instagram. 

The Creative

Funnily enough, I'd actually trained to be a graphic designer with Erin many years ago, so her grasp on the visuals was pretty rock-solid. She was really clear on the colours that she was after and was able to provide me with some useful visuals that reflected the brand that she wanted to build. She also had some incredible imagery at her disposal by way of Tastefully Tash, a personal friend of Erin's, which made the project quite simply, pure joy to develop. 

Read more about this project on our Blog.