Scaling a business is a busy time and often, brand development gets shuffled to the 'nice to have' pile. Sometimes it takes a sign to know when it’s a good time to focus in on brand development. We run through five ‘warning signs’ that signal it may be time to step it up a notch.
Modern businesses participating on social media platforms such as Instagram face a challenge with the amount of content they need to create, and traditional brand guidelines can restrict this process. Enter ‘Brand Tone’ a new construct, imperative to any brand toolkit, that can help content creators be flexible and creative and pump out on-point content that brings their brand to life.
We've learned a few things while working with an Independent Real Estate Agent - namely, how to stand out in a crowded market. In this article we've shared four ways that agencies can use to elevate their brand.
Building a brand for creative professionals can be confusing: where does the 'art' finish and the marketing begin? The answer lies with brand; and building one that is cohesive and builds credibility is key. Here we take a look at some creatives that do it well, and what you can do to build a creative brand to be proud of.
Sometimes, we come across projects that seem to run themselves. A good client and a good strategy are at the heart of this, and a rebranding project with Rochelle McPherson of OM Health provided both of these in spades.
Perth-based HR Consultant Rebecca Neylon provides bespoke HR training to organisations all over the country and needed a new brand to elevate her business presence. We go behind-the-scenes to look at the process we used to develop the creative.
How much should you invest in branding, especially when you're a small or micro business? Paying less doesn't necessarily equate to better value. In this post, I run through where you can save and where to invest in your business brand.
As a busy working mum, my days are often a mesh of business and life occurring simultaneously. I’ve developed a heavy reliance on some indispensable tools to keep all of the balls in the air. Here I run through eight things my business can't live without.
It's been four years since Amadeus Brand opened its doors! The past year has delivered some valuable experiences along this winding, but rewarding, road as we grow and develop into a very modern 'agency-that's-not-an-agency'.
There's a reason why tradespeople have a poor reputation for work on their own houses. There's always more to be done to meet and exceed the needs of your clients. Working on your own 'shop' always gets shuffled to the back of the pile. Amadeus Brand was no different, and after a slow start to the project we repositioned the business to align more carefully with our desired target market.
We share how we rebranded, and remarketed Best Value Real Estate, a real estate agency based in St Mary’s in Greater Western Sydney to drive sales and increase market share. Unlike most agencies, both in the local and wider markets, BVRE’s core proposition is their low selling and property management fees 1% and 4% (+GST) alike.
An old friend reached out to me in late March to develop a brand for her multi-level marketing business. What a great project! Girl on a Mission connects like minded women with a passion for health and wellbeing, with Erin mentoring them to achieve health and business goals alike. The result has been spectacular, with enquiry strong and Erin welcoming many new members to her team since the brand and site went live.
After a quieter-than-normal period in mid-2017, I took a long hard look at my marketing strategy and decided to give content marketing a go. I credit this with increasing my business revenue, but most importantly, the quality of the work I was able to secure. I run though my approach, and why I continue make it a core part of my marketing strategy.
2017 has gotten off to an unexpected start here at Amadeus Brand. Moving house has made it a bit more difficult to focus on business. But on Easter Weekend, it's time to relax and reflect and acknowledge that in business, sometimes the growth is very personal.
Late in 2016 I met with Lara Rose, a Melbourne-based counsellor with extensive experience working with children and families, who wanted to establish her own practice focusing on energy therapy techniques. Here I take you behind-the-scenes as we look at the process I use to develop branding for small business and micro business.
Imagery is an undeniably powerful branding element. It has the ability to set the scene and create emotion like no other. However, with great power should also come great care! In this article I run through different types of images, and how you can procure them, with special consideration given to how to successfully work with stock photography.
Typography and brand identity are tightly woven together - it's the most high-touch brand element when you consider that so much of a brand’s communication is translated via the written word. In this article I explore a quick history of typography, and how to select the best fonts for your brand.
Your logo is a key part of your visual brand - but not the only part. Some of the best brands use a very simple approach to their logo design and build a brand experience through a cohesive set of other methods. Here I examine a simpler approach that's perfect for the small and micro business.
Branding should never start (or end) with your logo. Here I run through how to use business strategy to drive your brand strategy, and how this thinking can form the 'guide rails' for your visual branding.
Canva is a free online graphic design platform that's literally changed the game for graphic design. Whilst not everyone’s happy about this, I explain how to make it an invaluable part of brand management for small and micro businesses.
September 2016 marked three years since I opened my doors as an independent branding consultant. It’s been a diverse three years in terms of business maturity and focus, with my second child, Milo, born right in the middle of it.
This was a visual identity project for The Change Space, an initiative of Tracey Penington and Caroline Mills, two forces of nature who are the directors of professional services organisations Gordian Global Solutions and Allegra Consulting.
The emergence of 'start-up' culture as well as the one-third of the Australian workforce who now freelance has given rise to a new type of 'micro' business. Here we look at five branding basics for the (very) small business.