There's a reason why tradespeople have a poor reputation for work on their own houses. There's always more to be done to meet and exceed the needs of your clients. Working on your own 'shop' always gets shuffled to the back of the pile. Amadeus Brand was no different, and after a slow start to the project we repositioned the business to align more carefully with our desired target market.

An old friend reached out to me in late March to develop a brand for her multi-level marketing business. What a great project! Girl on a Mission connects like minded women with a passion for health and wellbeing, with Erin mentoring them to achieve health and business goals alike. The result has been spectacular, with enquiry strong and Erin welcoming many new members to her team since the brand and site went live. 

Late in 2016 I met with Lara Rose, a Melbourne-based counsellor with extensive experience working with children and families, who wanted to establish her own practice focusing on energy therapy techniques. Here I take you behind-the-scenes as we look at the process I use to develop branding for small business and micro business. 

Imagery is an undeniably powerful branding element. It has the ability to set the scene and create emotion like no other. However, with great power should also come great care! In this article I run through different types of images, and how you can procure them, with special consideration given to how to successfully work with stock photography. 

Typography and brand identity are tightly woven together - it's the most high-touch brand element when you consider that so much of a brand’s communication is translated via the written word. In this article I explore a quick history of typography, and how to select the best fonts for your brand. 

Your logo is a key part of your visual brand - but not the only part. Some of the best brands use a very simple approach to their logo design and build a brand experience through a cohesive set of other methods. Here I examine a simpler approach that's perfect for the small and micro business.